About
7 steps to transform your destination, vineyard, beach, estate, or hotel into a wellness and sustainability tourism destination. This self-paced online course is designed for owners and managers who want to transform their property into a high-value experience: healthy, profitable, and with measurable impact. In seven actionable modules, you'll go from idea to launch with practical tools: pricing and budget templates, operational checklists, partnership guides, and a KPI dashboard (occupancy, ADR, percentage of community revenue, CO₂ avoided, direct bookings). You'll learn to design your signature wellness offering, integrate regenerative practices (water, energy, soil, biodiversity), build credible local collaborations, and position yourself with storytelling and direct sales. All with a "less theory, more action" approach, so you'll have a product ready to sell and scale in just a few weeks. The 7 Steps (Overview) Diagnosis & Value Proposition Asset map (nature, culture, hospitality), definition of ideal client and signature promise. Wellness Experience Design Sensory itineraries, daily rituals, safety and accessibility; quality standards without "empty luxury." Regenerative Operational Sustainability Water, energy, waste, and biodiversity with measurable practices; responsible protocols and purchasing. Financial Model & High-Value Pricing Fixed/variable costs, margin, price per person and break-even point; upsell and add-on policy. Partnerships & Community Cooperatives, guides, producers, universities; mutual benefits and simple agreements that are actually honored. Storytelling, Brand & Sales Channels Narrative with proven impact, "before/after" content, minimal website/OTAs, and focus on direct bookings. Launch & KPIs 30-60-90 day plan, metrics dashboard, guest feedback, and continuous data-driven improvement.
