About
This program is an immersive masterclass in tourism experience design, created as a tasting menu for managers of vineyards, beaches, estates, hotels, agritourism establishments, and lodges to transform their offerings into unique, measurable, and profitable experiences. 🍇 Appetizer — Anticipation that whets the appetite (Before) In this first stage, you will learn how tourism experience design begins long before the visitor arrives. Strategies for creating expectation and desire. Aligning promise with reality. Tools for preparing data and pre-event operations. Using emails and WhatsApp with engaging storytelling. 🥂 Main Course — An experience that nourishes and is remembered (During) Here is the heart of tourism experience design: the live moment of the stay. Choreographically crafting a sensory, safe, and inclusive journey. Service scripts for welcoming guests, accessibility, and ethical upselling. Connection rituals: breathwork, cacao, grounding in nature. Real-time satisfaction measurement (NPS and "photo op" moments). 🍰 Dessert — Sweet memory and return (After) Designing tourism experiences doesn't end with departure: the true value lies in the memory and the return visit. How to transform satisfaction into reputation. Techniques for generating referrals and loyalty. Data collection for storytelling with investors and funding. Post-visit follow-up plan with clear KPIs. 🛠️ Included tools Journey Map & Blueprint (Miro/Canvas PDF). Quick calculator for ADR, margin, and break-even by activity. KPI dashboard: direct bookings, occupancy, community revenue, CO₂/water avoided. Digital communication kit (before, during, after). Mini-library of regenerative rituals. 🎯 Final Project At the end of the course, each participant will present their own Experience Menu, including: Blueprint + ready-to-operate SOPs. 30-60-90 plan with milestones and metrics. Evaluation based on: clarity of promise, sensory consistency, and operational feasibility.
