About
Running an eco-lodge, a farm, or a retreat in the heart of nature is exciting, but it also demands order, clarity, and a system that runs smoothly. Many projects are brimming with ideas but fail to develop a clear proposition, sustainable pricing, a steady flow of bookings, and, most importantly, a simple way to demonstrate their true impact. This 21-day program is designed to transform all of that from a vague aspiration into a measurable, operational reality. For three weeks—with daily sessions of 30 to 45 minutes—you'll work in a self-guided sprint that builds, step by step, the minimum viable system your business needs to grow sustainably and consistently. Each day, you'll progress with a specific microtask, avoiding distractions and staying focused. In Week 1, you'll define your strategic direction on a single page: ideal client, clear promise, and signature offering. You'll also calculate prices and margins with a break-even point that provides confidence. In Week 2, you'll build your sales traction: a one-page sales pipeline, ready-made scripts for WhatsApp and email, and a 30-day editorial calendar that combines inspiring storytelling with impactful data (occupancy, local revenue, CO₂ avoided). In Week 3, you'll activate your KPI dashboard to monitor direct bookings, ADR, occupancy, and community revenue percentage, as well as design your 30-60-90 plan for orderly scaling. It includes templates and practical tools—an ICE priority matrix, a pricing calculator, a minimum viable CRM in Sheets, a launch checklist, and outreach scripts—that save you time and prevent improvisation. By day 21, you'll have a defined signature proposition, solid pricing, a ready sales pipeline, a focused content calendar, and a KPI dashboard that demonstrates your impact. It's the path to leaving the clutter behind, communicating consistently, and attracting guests, partners, and investment with evidence and confidence.
